Pattaya Mayor unveils to carry on The Communities Create ‘Pattaya Brand’ Altogether Project which is a Pattaya’s community enterprise project under concept “Good Commerce – Live Happily” For income distribution to the community, making a balance of the basal economy. Also, raises the local economy continually. Newly, announces a proceeding of the project, selected the product and service group model by researching such as a food group, a souvenir group and a massage service group for navigating an original product and service to handle a joining of the career group and Pattaya’s Community Enterprise along with going forward to enlarge the original community co-operative idea altogether and keeping the community enterprise on the industry both of the product and service types and making a standard quality with the “PATTAYA BRAND” logo for the product and service to make an acknowledgement for the customer in country and international range.
Mr. Itthiphol Kunplome, the mayor of Pattaya city said after pattaya city has launched The “community Creates ‘Pattaya Brand’ altogether” project for developing the Pattaya’s Community Enterprise model to improve a quality of the product and service in the community and the area which is nearby Pattaya City for reaching to domestic market and expanding to the world trading which is a value added for the economic market in Pattaya and building the strength for the enterprise and the community. Moreover, it is leading to income distribution in order to equilibrate for a sustainable economy and preparing to THE ASEAN ECONOMIC COMMUNITY that the project in the present has been managed to selecting the product and service which is the original one from a demand of the market researching and discovering the customer demand in Thai and overseas traveler group. Also, a development of the product and service model under a quality mark “PATTAYA BRAND” with developing the combination of Pattaya’s community. Nowadays, “PATTAYA BRAND” Team has met many communities around 38 communities to make them understand and surveying the demand of community for developing the pattern of progressive action.
The economic development in the community level for Pattaya people to have a good sell, to earn money and stable business development by supporting the community altogether to be strong all of 38 communities which is Pattaya’s an important policy. It is the sustainable development and protecting a benefit of Pattaya people to have capability in commerce, also approaching to big market both in the country and foreign country, relies the travelling market which has the number of travelers more than 5.6 million people who come to visit Pattay City, has flowing income in Pattaya more than 60 billion baht per year and exporting product and service market in the foreign country in the future.
Past, in many countries which have the strong community enterprise, the combination of people in the community can improve and making live happily for people for example at Oita city in Japan which is the original community enterprise discovered the people who took part in the project could earn money grew to 2.04 times and the community enterprise had circulation increased to 2.07 times. Since, the project has begun or the combination of grape farmers group and wine makers more than 6,700 people at Bordeaux in France in order to control the production, public relation and marketing has been able to make the wine, is produced by Bordeaux become to famous worldwide. To sum up, supporting the strength and develops the Pattaya’s community enterprise in the product and service development which is Pattaya’s unique that conform to the market of consumption demand in the country and the foreign country which is a chance to make a better livability for people in the community and the acknowledgement, Pattaya city’s famous in the world.
The progress of activity in the project “PATTAYA BRAND” to raise the community economy continually which is a new dimension and is also an important step in the economic evolution in Fast Track for creating the community trader group comprises the business in the industry for the community under concept the combination of suitable group for instance the combination of cooperative group or the combination of community enterprise group. Therefore, everyone in Pattaya’s community has an opportunity and taking part with this project. Pattaya City as in charge of livelihood for people who give the supporting to the original product and service design conform to the traveler and visitor market’s demand, also in the foreign market. Providing the pattern of the appropriate business and organization, promoting the production, sale and supporting such as push on setting a community place, a retail community, a mobile booth for selling the product and service for the traveler, organizing the coordinate marketing and convenience center for the community’s advantage in Pattaya to make people live happily and happy society to become the first-class citizen of Thailand.
“PATTAYA BRAND Creation is a strategy in Pattaya’s economic construction for the economic growth of Pattaya that has the strength and stabilizing. The next, Pattaya city will be developing the original product and service. According to the survey, the result of marketing demand found that the traveler’s popular product for the souvenir from Pattaya for instance the food product; pastry, juice beverage, baking seafood, the souvenir products; T-shirt, hat, key chain. Including favorite service; Thai massage, spa massage, foot massage which will be showed the original product and service in identity of Pattaya under the quality mark called “PATTAYA BRAND” for applying to improve the standard quality to make an acknowledge in country and international which are products and services will be training for the community of Pattaya that interesting in. Together with developing the sale system, the combination encouragement as the cooperative system or the community enterprise group which is a modern one for establishing a corporation where Pattaya city is able to support in a budget for producing and extending to maintain marketing. In additional, the project will be expected to complete in October this year” said Itthiphol.