Yao recently established his own wine company, Yao Family Wines, in California’s Napa Valley.
The first batch of “Yao Ming” wine, as it will be branded, is a 2009 Cabernet Sauvignon which will sell in China for 3,800 yuan (US$600) a bottle.
On Sunday at a charity auction organized by the Special Olympics, for which Yao serves as a global ambassador, Yao will formally debut his wine brand, with the first 1.5-liter bottle of Yao Ming 2009 Napa Valley Cabernet Sauvignon wine to go under the hammer with an opening bid price of 60,000 yuan (US$9,437).
Proceeds from the auction will benefit the Special Olympics in China.
Yao is China’s first global sports superstar with a personal brand valued at more than US$1 billion.
Report by : China.org.cn