On the evening of 25 September 2007, at the Marriot Hotel in Pattaya, TQPR (Total Quality PR, Thailand), on behalf of Siam Winery Company, Ltd, introduced the new label and launched the latest wine vintage.
In order to reinforce the brand’s recognition, internationally, Siam Winery, by Khun “U” Phaholyothin, has developed a new label for “Monsoon Valley” by combining modern Thai painting with the King of Nagas, in collaboration with Jim Thompson, the famous Thai silk shop in London. Khun “U” chose the “King of Nagas” motif for the new label because it reflects an Asian image. “Nagas” is the symbol of prayer for rainfall, which also relates to “Monsoon Valley.” “Monsoon Valley” reflects contemporary Thailand, as well.
The Director for Business Development, for Siam Winery, said that in the past four years, “Monsoon Valley” has been in development and has been accepted both domestically and internationally due to customer loyalty for the label and the company’s products. The new labels link Thailand with Southeast Asia in order to combine Thai wines and the leading wines in the area.
Siam Winery was established in 1986 and has been producing beverages from Thai grapes including Monsoon Valley and Spy Wine cooler, which are well-known products among hotels and restaurants throughout Thailand. They are also exported to twenty countries.
On the special night for wine lovers, Siam Winery launched “Mont Clair”, an imported wine, produced from an excellent variety of grapes, which is a pleasant table wine, suitable for everyday consumption; followed by “Fresco,” a fruity wine with a special character and “Monsoon Valley,” which is a fitting accompaniment to Thai food.
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